Privacy Policy

Introduction

This Privacy Policy explains how IM Inspiration ("IMI," "we," "us," or "our") collects, uses, stores, discloses, and otherwise processes personal information when you use our website, app, training services, contact forms, newsletter features, and related services.

We wrote this Privacy Policy to explain what information we collect, why we collect it, how we use it, and what rights and choices may be available to you under applicable data protection laws, including the General Data Protection Regulation (GDPR), where applicable.

Who We Are

IM Inspiration is operated by Inspiration Labs OÜ, Narva mnt 13-27, Kesklinna linnaosa, 10151 Tallinn, Harju maakond, Estonia.

For purposes of applicable data protection law, IM Inspiration acts as the controller of personal information described in this Privacy Policy unless stated otherwise.

If you have questions about this Privacy Policy or how we process personal information, you can contact us at through our contact form.

Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through the IM Inspiration website, the IMI app, our training plans and coaching-related services, contact forms, newsletter sign-ups, and other interactions you have with us.

This Privacy Policy covers information related to your use of IMI as a training and coaching platform, including account information, training-related information, communications, and technical usage data. Some information may be required for account creation or service delivery, while other information may be optional and may be added, updated, or removed later where that functionality is available.

This Privacy Policy is intended to describe our data practices in a practical and transparent way. It does not create any contractual promise beyond what is required under applicable law.

This Privacy Policy does not describe the full terms that apply to purchases, access periods, plan pauses, reactivation rules, refunds, or other service terms. Those matters are covered separately in our Terms of Service.

Information We Collect

We may collect personal information directly from you, automatically through your use of our website, app, and services, and from third-party services or devices you choose to connect.

The categories of information we may collect depend on how you interact with IMI, the features you use, the plan you purchase, and the information you choose to provide.

Information you provide to us

We may collect information you provide when you contact us, create an account, fill out forms, sign up for a newsletter, purchase a plan, communicate with us, respond to questionnaires, or otherwise submit information through our website, app, or services.

This information may include your name, email address, phone number, date of birth, login details, and any other information you choose to provide.

Account and profile information

We may collect account registration details, profile information, preferences, and service-related settings associated with your use of IMI.

Depending on the services you use, this may include account credentials, basic identification details, athlete profile information, onboarding responses, selected plan information, and other profile data you choose to add, review, update, correct, or remove where that functionality is available.

Training and athlete-related information

We may collect training-related and athlete-related information that is relevant to delivering, supporting, improving, or personalizing IMI and coach-led training services.

This may include workout history, training schedules, notes, coach and athlete communications, training feedback, self-reported wellbeing, fatigue signals, injuries, goals, race plans, race results, session ratings, progress history, and related performance context. Depending on the context and applicable law, some of this information may be considered sensitive personal information or subject to heightened legal protections.

Some of this information may be provided directly by you, entered by a coach, generated through your use of the service, or received from a connected device or third-party platform that you choose to use with IMI. Certain information may also be updated, corrected, or removed later by you or through our support channels, depending on the type of information and the functionality available.

Device, app, and usage information

We may automatically collect certain technical information about the devices and services you use to access IMI.

This may include device type, operating system, browser type, app version, IP address, general location derived from IP address, identifiers, log data, crash data, usage patterns, pages or screens viewed, interactions with features, referral information, and similar technical or diagnostic information.

Payment-related information

If you purchase a plan or make a payment through IMI, we may collect payment-related information necessary to process the transaction, maintain records, prevent fraud, respond to billing issues, and support customer service.

This may include your name, billing-related identifiers, transaction details, payment status, payment method type, and limited information provided to us by payment processors.

Payment card details are processed by third-party payment providers such as Stripe and PayU and are not stored directly by IMI except to the extent necessary to receive transaction confirmations, payment status information, or limited billing-related records.

Communications and contact form submissions

We may collect information you provide when you contact us by email, through contact forms, through support requests, through in-app communications, or through other channels.

This may include the content of your message, attachments, contact details, the reason for your request, and records of our communications with you.

Newsletter and marketing preferences

If you subscribe to a newsletter or choose to receive updates from us, we may collect your contact details, communication preferences, consent choices where required, and information about whether messages were opened, clicked, delivered, or unsubscribed from, where such functionality is used.

How We Use Your Information

We may use personal information for business, service, operational, legal, safety, analytics, and communication purposes, including to:

• provide, operate, maintain, personalize, and improve IMI and related services;
• create and manage accounts and user profiles;
• allow users to review, update, correct, or remove certain information where account tools, service settings, or support processes make that possible;
• deliver training plans, coach-led support, app functionality, AI-supported service features within IMI, and related service features;
• process purchases, confirm transactions, maintain billing records, and respond to billing issues;
• communicate with you about your account, plan, service updates, support matters, or other operational issues;
• send newsletters, updates, promotions, or other communications where permitted by law or based on your choices;
• monitor usage, troubleshoot problems, protect service integrity, detect errors, investigate misuse, and maintain security;
• analyze trends, usage patterns, and service performance;
• support internal reporting, service development, quality control, and business operations;
• comply with legal obligations, enforce our terms, resolve disputes, and protect our rights, users, coaches, partners, and business.

We may also use information in aggregated, anonymized, de-identified, or otherwise non-personal form where permitted by law. Where applicable law treats certain de-identified or similar information as personal information, we will handle it accordingly.

Legal Bases for Processing

Where the GDPR or similar data protection laws apply, we rely on one or more legal bases for processing personal information depending on the context.

These legal bases may include:

• performance of a contract or taking steps at your request before entering into a contract;
• compliance with a legal obligation;
• our legitimate interests, including operating, securing, improving, supporting, analyzing, and protecting our services and business, provided those interests are not overridden by your rights and interests where applicable;
• your consent, where required or where we choose to rely on consent.

In limited cases, we may also process certain information where necessary to establish, exercise, or defend legal claims, or where otherwise permitted by applicable law.

Where applicable law requires a specific legal basis or additional conditions for certain categories of information, including certain health-related, wellbeing-related, or similar athlete-related information, we will rely on the basis or conditions required under applicable law, which may include explicit consent where required.

Cookies, Analytics, and Similar Technologies

We may use cookies, SDKs, pixels, local storage, analytics tools, and similar technologies to operate our website, app, and services, remember preferences, understand usage, improve performance, support communications, and protect service integrity.

These technologies may collect information such as device and browser data, identifiers, IP address, app or website interactions, referral information, and similar technical or usage-related data.

We may also work with third-party analytics, hosting, communications, or technology providers that use similar technologies on our behalf or provide related processing services to support IMI.

Some of these technologies may be provided, controlled, or operated by third parties, and their use may also be subject to those third parties’ own terms, policies, or notices where applicable.

Where required by applicable law, we will rely on consent or provide legally required choices before using certain non-essential technologies.

How We Share Information

We may disclose personal information only as reasonably necessary for the purposes described in this Privacy Policy and as otherwise permitted by applicable law, including where recipients act on our behalf, support our operations, or process information under their own legal obligations where applicable, including with:

• service providers, vendors, contractors, and technology partners that help us operate, support, secure, improve, or deliver IMI and related services;
• payment processors and payment service providers, including Stripe and PayU, in connection with transactions, billing, fraud prevention, charge handling, and related support;
• coaches, support personnel, or authorized internal team members who need access to relevant information to provide services, support users, maintain operations, or protect service integrity;
• analytics, communications, hosting, infrastructure, security, or similar providers that support our systems and operations;
• legal, regulatory, compliance, law enforcement, or other third parties where disclosure is required or permitted by applicable law, legal process, or legitimate business protection needs;
• a buyer, investor, successor, affiliate, or transaction counterparty in connection with an actual or proposed merger, financing, acquisition, sale of assets, reorganization, or similar corporate transaction, subject to appropriate confidentiality and legal safeguards where applicable.

We may also disclose information where we believe it is reasonably necessary to enforce our terms, detect or prevent misuse, address fraud or security issues, protect users or the public, or establish, exercise, or defend legal claims.

We may share aggregated, anonymized, de-identified, or otherwise non-personal information where permitted by law. Nothing in this Privacy Policy limits our ability to use, disclose, or process information that does not identify you personally, except where applicable law provides otherwise. Where applicable law treats certain de-identified or similar information as personal information, we will handle it accordingly.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain accounts, support coaching and operational functions, comply with legal, tax, accounting, and regulatory obligations, resolve disputes, enforce agreements, and protect our business.

Retention periods may vary depending on the type of information, the nature of the relationship, the services provided, applicable legal requirements, the sensitivity of the information, and whether the information is needed for legitimate operational or legal purposes.

When we no longer need personal information for the purposes described in this Privacy Policy, we may delete it, anonymize it, de-identify it, aggregate it, or retain it only as permitted or required by applicable law. We may also retain backup copies, archived materials, system logs, and residual records for a limited additional period where reasonably necessary for security, continuity, compliance, dispute resolution, enforcement, or legitimate business protection purposes.

Your Rights and Choices

Depending on your location and the laws that apply, you may have certain rights regarding your personal information, subject to verification of your identity, applicable limitations, legal exceptions, and the fact that not all rights apply in all circumstances.

These rights may include the right to request access to, correction of, update of, deletion of, restriction of, portability of, or objection to certain processing of your personal information, as well as the right to withdraw consent where we rely on consent.

You may also have the right to opt out of certain marketing communications by using the unsubscribe link in the message, adjusting available account settings, or contacting us directly. Even if you opt out of marketing communications, we may still send you transactional, service-related, legal, security, or other non-marketing communications where permitted by law.

We may ask you to verify your identity before responding to a request, and we may deny, limit, or defer a request where permitted by applicable law, including where we cannot verify your identity, where the request is disproportionate, repetitive, technically impracticable, would affect the rights of others, would interfere with legal obligations, security, fraud prevention, service integrity, or dispute handling, or where an exception otherwise applies.

Requests may be submitted by contacting us at through our contact form. Depending on your location, you may also have the right to lodge a complaint with a competent data protection authority or supervisory authority.

Children’s Privacy

IMI is not directed to children under the age of 13.

If you are between 13 and 17 years old, you may use IMI only where permitted by applicable law, our Terms of Service, and any consent, authorization, or supervision required in the relevant jurisdiction.

We do not knowingly collect personal information directly from children under 13. If we become aware that we have collected personal information directly from a child under 13 without legally valid authorization, we may delete that information, restrict the related account, or take other appropriate action where permitted or required by law.

If you believe that a child under 13 may have provided personal information to us, please contact us at through our contact form.

International Data Transfers

Your personal information may be processed, stored, accessed, or transferred in countries other than the country in which you live, including where we or our service providers, partners, contractors, coaches, or technology providers operate.

Where required by applicable law, we will take steps intended to provide an appropriate level of protection for personal information transferred across borders, which may include relying on adequacy decisions, contractual safeguards, internal measures, or other legally recognized transfer mechanisms. Subject to applicable legal requirements, your personal information may be transferred to and processed in jurisdictions that may have different data protection rules than those in your country.

Data Security

We use reasonable technical, organizational, and administrative measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction, taking into account the nature of the information and the risks involved.

However, no method of transmission over the internet, mobile networks, or electronic storage is completely secure, and we do not guarantee that security measures will always prevent unauthorized access, loss, misuse, or alteration.

You are responsible for maintaining the confidentiality of your account credentials and for using appropriate security practices when accessing IMI.

Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time in our discretion to reflect changes in our services, legal obligations, business practices, technologies, risk management needs, or corporate structure.

When required by applicable law, we will provide notice of material changes through appropriate means. The updated version will become effective as of the date stated in the revised Privacy Policy unless applicable law requires otherwise.

Your continued use of IMI after an updated Privacy Policy becomes effective will be treated as acknowledgement of the updated Privacy Policy to the extent permitted by applicable law. Nothing in this section limits any rights you may have under applicable law.

Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our handling of personal information, you can contact us at:

IM Inspiration Inspiration Labs OÜ Narva mnt 13-27, Kesklinna linnaosa, 10151 Tallinn, Harju maakond, Estonia through our contact form