Terms of Service

Introduction and Acceptance of Terms

These Terms of Service (the "Terms") govern your access to and use of IM Inspiration, IMI, our website, app, training plans, coach-led services, communications, and related features and services (collectively, the "Service").

By accessing, using, registering for, purchasing from, or otherwise interacting with the Service, you agree to be bound by these Terms and by any additional policies, guidelines, or rules that apply to specific features or services and are incorporated into these Terms by reference.

If you do not agree to these Terms, you must not access or use the Service.

These Terms are intended to describe the rules that apply to your use of the Service in a practical and legally binding way. They do not create any obligation on our part beyond what is expressly stated in these Terms or required by applicable law. The Service, and any part of it, may be modified, limited, suspended, discontinued, or made available differently from time to time in our discretion, subject to applicable law and any express commitments we make in connection with a specific offering.

Who We Are

IM Inspiration is operated by Inspiration Labs OÜ, Narva mnt 13-27, Kesklinna linnaosa, 10151 Tallinn, Harju maakond, Estonia.

In these Terms, "IM Inspiration," "IMI," "we," "us," and "our" refer to Inspiration Labs OÜ and its related services, features, communications, and authorized representatives, as applicable.

If you have questions about these Terms, you can contact us at through our contact form.

Eligibility and Age Requirements

You may use the Service only if you have the legal capacity to enter into a binding agreement and only in compliance with these Terms and applicable law.

IMI is not directed to children under the age of 13. If you are under 13, you may not use the Service.

If you are between 13 and 17 years old, you may use the Service only where permitted by applicable law, these Terms, and any consent, authorization, or supervision required in the relevant jurisdiction.

We may refuse access to the Service, suspend an account, cancel a purchase, or require additional verification where we reasonably believe that age, capacity, authorization, or legal eligibility requirements are not satisfied.

Certain plans, features, purchases, communications, or support functions may be offered only to users who meet additional eligibility requirements that we communicate in the Service, at checkout, or otherwise in connection with the relevant offering. Eligibility may also vary based on territory, payment method, technical compatibility, legal restrictions, or other offering-specific conditions.

Description of the Service

IMI is a coach-led endurance training service delivered through a connected system that may include website features, app access, training plans, coach support, communications, feedback tools, device integrations, onboarding flows, and related digital features.

The Service is designed for runners, cyclists, swimmers, duathletes, triathletes, and other endurance-focused users at different experience levels. The exact features, content, level of support, communication methods, integrations, and service scope available to you may depend on the plan or package you choose, your onboarding information, your technical setup, your sport, your location, and the operational model available at the time.

IMI is a coach-led system built on the IMI Method, which was developed through close to a decade of real coaching work, athlete cases, performance analysis, endurance sport experience, and accumulated coaching knowledge across running, cycling, swimming, duathlon, and triathlon. Based on that foundation, we trained our own model on IMI data, coaching logic, and accumulated experience so it can support coaches with faster access to relevant context, clearer decision support, and a more connected view of the athlete’s case. This is intended to strengthen the consistency, context-awareness, and decision support available within the Service, while preserving coach judgment and the real-world coaching logic on which IMI was built. Any automated, analytical, or AI-supported functionality is intended to support service delivery, organization, communication, and coach decision support. It does not replace coach judgment, coaching experience, human review where applicable, the real-world performance logic behind the IMI Method, or the limits and disclaimers described in these Terms.

IMI has supported athletes at many levels, from early development to internationally recognized endurance results. But coaching outcomes always depend on the athlete, the context, execution, health, consistency, and many other factors, and nothing in the Service should be understood as a guarantee of any particular performance result.

Nothing in these Terms guarantees that any specific feature, integration, communication channel, device compatibility, service level, or content format will always be available, uninterrupted, or offered in the same form over time.

Accounts and Registration

To access certain features of the Service, you may be required to create an account, provide registration information, complete onboarding steps, or submit additional information that we reasonably request.

You agree that the information you provide in connection with registration, onboarding, purchases, and use of the Service will be accurate, current, complete, and not misleading, and that you will update it when necessary.

You are responsible for maintaining the confidentiality of your login credentials, for all activity that occurs through your account to the extent permitted by applicable law, and for promptly notifying us if you believe your account has been accessed or used without authorization.

We may reject a registration, refuse to create an account, require additional verification, restrict access, or suspend or terminate an account where we reasonably believe that information is inaccurate, incomplete, misleading, unauthorized, fraudulent, abusive, or otherwise inconsistent with these Terms, applicable law, or legitimate service protection needs.

We are not required to make the Service available to any particular person, to accept any registration, or to maintain any account that does not meet our eligibility, security, operational, or compliance requirements.

Plans, Packages, and Purchase Terms

IMI may offer different plans, packages, access periods, and service configurations. These may vary by sport, training scope, number of disciplines, workload range, support model, pricing period, promotional structure, region, platform, or other business and operational factors.

At the time of writing, IMI plan offerings may include Solo, Basic, Medium, and Elite packages, but we may change, rename, replace, limit, or discontinue plans, pricing structures, package formats, promotional conditions, or included features at any time in our discretion, subject to applicable law and any express commitments made at the time of purchase.

A purchase gives you access only to the specific plan, package, or offering you selected at the time of purchase and only for the access period, features, and conditions associated with that offering. Availability of specific features or support elements may depend on the selected package and current service configuration.

Unless expressly stated otherwise at the time of purchase, purchases are made on a prepaid basis. IMI does not provide recurring automatic renewals by default. If you want to continue after your purchased access period ends, a new purchase or other activation step may be required.

Information shown on the website, in the app, in promotional materials, or during checkout is part of the commercial context of the offering, but only the terms expressly presented at the time of purchase, any purchase-flow disclosures or confirmations accepted in connection with the relevant offering, together with these Terms and any applicable mandatory law, govern the purchase.

Activation, Access Period, and Plan Start

Access to a paid plan or package begins in accordance with the activation timing, access period, and purchase conditions communicated at the time of purchase or during onboarding.

Depending on the offering, plan access may begin immediately after purchase, on a selected future activation date, after required onboarding steps are completed, after internal review or confirmation, or at another start point expressly communicated in connection with the relevant plan or package.

Your purchased access period runs only for the duration associated with the offering you selected, subject to any pause rules, reactivation rules, operational adjustments, or other conditions expressly described in these Terms or communicated in connection with the offering.

We may delay activation, withhold access, or require additional onboarding, confirmation, technical setup, or verification where reasonably necessary to deliver the Service properly, to protect service integrity, to address eligibility or account issues, or to comply with applicable law.

Unless expressly stated otherwise, purchasing a plan does not guarantee immediate coach interaction, immediate manual review, or immediate activation of every feature, and some parts of the Service may become available only after the relevant operational, onboarding, or technical steps are completed.

Pause, Reactivation, and Loyalty Program

IMI may allow certain paid plans or packages to be paused in accordance with the rules communicated in the Service, at checkout, during onboarding, or through support channels.

Unless we expressly communicate otherwise for a specific offering, a monthly plan may be paused once for a maximum of three weeks during the purchased access period. Plans with a three-month, six-month, or nine-month access period may be paused up to two times during the purchased access period, for a maximum of three weeks per pause request.

To request a pause, you may be required to submit the reason for the request and any information reasonably necessary for us to review, process, document, or administer the pause in a fair and operationally manageable way.

If a pause is approved, IMI may apply loyalty program points, equivalent internal credits, adjusted access logic, or another operational mechanism that reflects the paused period, rather than extending access in every case in the same way or format. The exact operational treatment of a pause may depend on the offering, timing, technical configuration, business rules, and current loyalty program structure in effect at that time.

Reactivation may require a request from you, completion of additional onboarding or update steps, operational confirmation, current account eligibility, or other conditions reasonably necessary to restart the Service in an appropriate way.

We may make exceptions in extraordinary situations where a user contacts us and explains the circumstances, and we will review those requests in good faith. However, we are not required to approve every pause or reactivation request, and we may set reasonable operational conditions, limits, documentation requirements, or timing rules in connection with those requests.

Payments, Pricing, and Billing Errors

You agree to pay all amounts applicable to the plan, package, or offering you select at the prices, in the currency, and on the payment terms presented at the time of purchase.

Payments may be processed through third-party payment providers or intermediaries, including Stripe and PayU. We may rely on those providers and their related systems, processes, and confirmations in order to process transactions, detect billing issues, handle payment events, and maintain payment-related records.

You are responsible for providing current, valid, and authorized payment information and for ensuring that any selected payment method can be successfully charged or processed.

Pricing, package structure, promotions, discounts, bonus periods, and commercial conditions may change from time to time in our discretion, subject to applicable law and any express commitments made at the time of purchase. Changes to pricing or commercial terms will not retroactively alter a completed purchase unless required by law or expressly stated by us.

IMI does not provide recurring automatic renewals by default unless we expressly state otherwise in connection with a specific offering.

If you believe that you were charged in error, charged more than once for the same transaction, or affected by another billing error, you must contact us promptly with sufficient information for us to review the issue. We may request additional details, transaction records, or verification before determining whether a billing error occurred and what corrective action, if any, is appropriate.

We may correct billing errors, reverse duplicate charges, refuse a transaction, delay access pending payment confirmation, or take other reasonable steps necessary to protect users, payment integrity, or the Service.

Refund Policy

Except as expressly stated in these Terms, at the time of purchase, or as required by applicable law, purchases are non-refundable.

IMI does not provide standard refunds simply because you decide not to continue, do not use the Service, change your training plans, change your mind, experience scheduling issues, or stop participating after purchase. If you need flexibility for a legitimate reason, you may contact us to request a pause or other operational review where available under the applicable offering. We review such requests in good faith, but we are not required to grant a refund or approve every requested outcome.

If you believe that you were charged more than once for the same transaction, affected by a billing error, or charged incorrectly due to a payment processing issue, you must contact us promptly with sufficient information for us to review the issue. If we determine that a duplicate charge, billing error, or comparable payment mistake occurred, we may issue an appropriate correction, which may include a refund, reversal, credit, or another reasonable remedy.

Nothing in this section limits any non-waivable rights you may have under applicable consumer protection law. Where applicable law gives you a right of withdrawal, cancellation, or another mandatory consumer remedy, that right will apply only to the extent required by law and subject to the conditions, exceptions, and timing rules applicable to the relevant offering.

Acceptable Use and User Responsibilities

You agree to use the Service only for lawful purposes, only in accordance with these Terms, and only in a way that does not interfere with the operation, security, integrity, or intended use of the Service.

You must not misuse the Service, attempt to gain unauthorized access, interfere with accounts or data belonging to others, use the Service in a fraudulent, deceptive, abusive, harmful, infringing, or unlawful manner, introduce malicious code, exploit the Service for unauthorized commercial purposes, scrape or extract content or data except as permitted by applicable law, or use the Service in any way that could damage IMI, its users, its coaches, its partners, or its business.

You are responsible for the accuracy of the information you provide, for how you follow training guidance, for the devices, equipment, and environment you use, for obtaining any medical, legal, or other outside advice you consider appropriate, and for making reasonable decisions about your own training, health, safety, and participation.

You must not share your account credentials with others, impersonate another person, create an account on behalf of another person without authorization, resell or commercially exploit access to the Service without our written permission, or copy, reproduce, republish, distribute, or create derivative commercial uses of IMI content except as expressly permitted by us or by applicable law.

We may monitor, investigate, restrict, suspend, terminate, remove content, refuse access, or take other reasonable action where we believe misuse, fraud, abuse, infringement, unlawful conduct, operational risk, or service protection concerns are present.

Health and Training Disclaimers

IMI is a coach-led training service. It is not a medical service, healthcare service, emergency service, or diagnostic service, and nothing in the Service constitutes medical advice, diagnosis, treatment, or a substitute for professional medical evaluation or care.

Training, racing, endurance sport, physical activity, and performance testing involve inherent risks, including fatigue, illness, injury, worsening of existing conditions, or other physical harm. You are responsible for deciding whether you are fit to participate and whether to seek medical clearance, supervision, or treatment before, during, or after training.

Any training guidance, plan structure, feedback, ranges, recommendations, testing formats, AI-supported outputs, or communications provided through the Service are offered for general training and coaching purposes within the IMI system and must be understood in light of your own condition, judgment, limitations, and professional medical advice where appropriate.

We do not guarantee that the Service will be appropriate for every user, that any training approach will be suitable in every case, or that use of the Service will produce any particular health, fitness, or performance outcome.

If you experience pain, illness, abnormal symptoms, injury concerns, or other issues that may affect safe participation, you should stop and seek appropriate qualified advice.

Intellectual Property and IMI Content

The Service, including the IMI Method as presented through the Service, and all related content, materials, features, text, graphics, branding, names, logos, layouts, software elements, interfaces, audio, video, designs, training structures, documentation, data compilations, and other materials made available by or through IMI, are owned by us, licensed to us, or otherwise protected under intellectual property, unfair competition, trade secret, and other applicable laws.

Except for the limited, revocable, non-exclusive, non-transferable right to access and use the Service for its intended personal purpose in accordance with these Terms, no right, title, or interest in or to the Service or any IMI content is transferred to you. All rights not expressly granted are reserved by us and our licensors.

You must not copy, reproduce, republish, distribute, modify, translate, create derivative works from, reverse engineer, decompile, frame, mirror, publicly display, publicly perform, license, sublicense, sell, exploit, train other models on, or otherwise use any part of the Service, the IMI Method as embodied in the Service, or IMI content for commercial, competitive, training-data, or unauthorized purposes, except as expressly permitted by us in writing or by applicable law.

If you submit feedback, suggestions, ideas, comments, or proposed improvements relating to the Service, we may use them without restriction or compensation to the extent permitted by applicable law.

Third-Party Services and Devices

The Service may interact with, connect to, depend on, or be used together with third-party services, platforms, applications, payment providers, device ecosystems, operating systems, wearable devices, app stores, hosting providers, analytics tools, communication tools, or other third-party technology or infrastructure.

This may include integrations or compatibility with services or devices such as Garmin, Apple Watch, Stripe, PayU, app store environments, or other third-party systems that are not owned or controlled by IMI.

We do not guarantee that any third-party service, device, platform, integration, synchronization flow, API connection, or external feature will always be available, accurate, uninterrupted, secure, or compatible with the Service or your setup.

Third-party services and devices may be subject to their own terms, privacy notices, technical limitations, outages, restrictions, permissions, fees, data practices, or operational changes, and your rights or obligations relating to those third parties are governed by the terms and policies applicable to them. We are not responsible for third-party acts, omissions, failures, interruptions, policy changes, billing issues, or compatibility issues outside our reasonable control.

We may add, remove, change, limit, or stop supporting third-party integrations or device features at any time in our discretion, subject to applicable law and any express commitments made in connection with a specific offering.

We are not required to maintain compatibility with every device, operating system, browser, firmware version, app store environment, API version, or third-party platform release, and we may establish or update technical requirements for use of the Service at any time in our discretion, subject to applicable law.

Suspension, Termination, and Service Changes

We may suspend, restrict, terminate, or refuse access to all or part of the Service, cancel a purchase, remove content, or disable features where we reasonably believe that doing so is necessary to protect the Service, enforce these Terms, address legal risk, respond to fraud or abuse, protect users or third parties, investigate misconduct, resolve operational issues, or comply with applicable law.

We may also modify, replace, limit, discontinue, or remove any part of the Service, any feature, any plan, any integration, any communication channel, or any operational model at any time in our discretion, subject to applicable law and any express commitments made in connection with a specific offering.

Suspension or termination may occur without prior notice where reasonably necessary due to legal, security, fraud, abuse, technical, operational, compliance, or service-protection concerns. In other situations, we may decide in our discretion whether notice, remediation time, additional review, or a different operational response is appropriate.

Termination, suspension, or service changes do not automatically entitle you to a refund except where expressly stated by us, required by applicable law, or arising from a verified billing error or comparable payment issue.

To the extent permitted by applicable law, we will not be liable for service restrictions, suspensions, feature removals, compatibility changes, or discontinuations carried out in accordance with these Terms, including where such action is reasonably taken to protect the Service, comply with law, manage risk, or adapt the Service, infrastructure, or business model.

Sections of these Terms that by their nature should survive suspension, termination, or expiration will continue to apply, including sections relating to payment obligations, intellectual property, disclaimers, limitations of liability, indemnification, governing law, jurisdiction, dispute-related protections, and any accrued rights or remedies.

Disclaimers of Warranties

To the fullest extent permitted by applicable law, the Service is provided on an "as is," "as available," and "with all faults" basis.

To the fullest extent permitted by applicable law, we disclaim all representations, warranties, and conditions of any kind, whether express, implied, statutory, or otherwise, including any implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, quiet enjoyment, accuracy, availability, reliability, compatibility, performance, or results.

Without limiting the foregoing, we do not guarantee that the Service, or any part of it, will always be available, uninterrupted, error-free, secure, accurate, complete, timely, synchronized, compatible with your device or setup, or free from delays, outages, data loss, corruption, malicious code, third-party failures, or operational interruptions.

We may perform maintenance, updates, upgrades, repairs, migrations, security measures, or operational changes that temporarily or permanently affect availability, functionality, access, integrations, communications, synchronization, or performance.

You are responsible for maintaining your own backups, records, exported training information, and other copies of any information you consider important, and, to the fullest extent permitted by applicable law, we do not guarantee that any specific data, communication history, integration record, or service output will always remain available, preserved, recoverable, or restorable.

To the fullest extent permitted by applicable law, we are not responsible for failures, delays, interruptions, incompatibilities, or service impacts caused in whole or in part by third-party services, hosting or cloud providers, telecommunications or internet failures, payment processors, app stores, device ecosystems, operating system changes, API changes, platform restrictions, cyber incidents, force majeure events, or other events beyond our reasonable control.

Limitation of Liability

To the fullest extent permitted by applicable law, IM Inspiration, IMI, Inspiration Labs OÜ, and our officers, directors, employees, coaches, contractors, affiliates, licensors, service providers, and agents will not be liable for any indirect, incidental, consequential, special, exemplary, punitive, or enhanced damages, or for any loss of profits, revenue, business, contracts, opportunities, goodwill, use, data, expected savings, or other intangible losses, arising out of or relating to the Service, these Terms, or your use of or inability to use the Service, even if we were advised of the possibility of such damages.

To the fullest extent permitted by applicable law, our total aggregate liability arising out of or relating to the Service, these Terms, or any related claim will not exceed the greater of: (a) the total amount you paid to us for the specific paid offering giving rise to the claim during the twelve months immediately preceding the event giving rise to the claim or (b) one hundred euros (EUR 100) if no such payment was made or if applicable law requires a minimum monetary remedy to remain available.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for fraud, fraudulent misrepresentation, willful misconduct where applicable law does not allow limitation, or any other liability that must remain uncapped as a matter of law.

The limitations in this section apply regardless of the legal theory of the claim, including contract, tort, negligence, strict liability, statutory claim, restitution, or otherwise, and apply even if any limited remedy fails of its essential purpose.

Indemnification

To the fullest extent permitted by applicable law, you agree to defend, indemnify, and hold harmless IM Inspiration, IMI, Inspiration Labs OÜ, and our officers, directors, employees, coaches, contractors, affiliates, licensors, service providers, and agents from and against any claims, demands, actions, proceedings, investigations, liabilities, damages, judgments, settlements, losses, costs, and expenses, including reasonable legal fees, arising out of or relating to:

• your breach of these Terms;
• your misuse of the Service;
• your violation of applicable law;
• your infringement or misappropriation of any rights of another person or entity;
• information, content, feedback, communications, or materials you submit, transmit, or make available through the Service;
• your training participation, conduct, or decisions, except to the extent a claim results directly from our non-excludable legal responsibility under applicable law.

We may assume the exclusive defense and control of any matter subject to indemnification by you, and in that case, you agree to cooperate with us as reasonably requested.

Governing Law and Jurisdiction

These Terms, and any non-contractual disputes or claims arising out of or relating to these Terms or the Service, are governed by the laws of Estonia, without regard to conflict of laws principles, except to the extent mandatory consumer protection law in your country of residence applies and cannot be lawfully excluded.

To the extent permitted by applicable law, the courts of Estonia will have exclusive jurisdiction over disputes arising out of or relating to these Terms or the Service, except where mandatory law gives you the right to bring a claim in another court that cannot be validly excluded.

Before initiating formal legal proceedings, you agree to contact us first and make a good-faith effort to resolve the issue informally where reasonably possible.

Changes to These Terms

We may update or modify these Terms from time to time in our discretion to reflect changes in the Service, our business model, our corporate structure, legal obligations, technologies, operational needs, or risk management requirements.

When required by applicable law, we will provide notice of material changes through appropriate means. The updated Terms will become effective as of the date stated in the revised version unless applicable law requires otherwise.

Your continued access to or use of the Service after updated Terms become effective will be treated as acceptance of the updated Terms to the extent permitted by applicable law. Nothing in this section limits any rights you may have under applicable law.

Contact Information

If you have questions, requests, or concerns about these Terms or the Service, you can contact us at:

IM Inspiration Inspiration Labs OÜ Narva mnt 13-27, Kesklinna linnaosa, 10151 Tallinn, Harju maakond, Estonia through our contact form

Assignment and Transfer

We may assign, transfer, delegate, or otherwise dispose of these Terms, in whole or in part, and any of our rights or obligations under them, at any time in connection with a merger, acquisition, financing, restructuring, sale of assets, corporate reorganization, affiliate arrangement, outsourcing arrangement, or other business or operational transition, subject to applicable law. You may not assign, transfer, delegate, sublicense, or otherwise dispose of your rights or obligations under these Terms without our prior written consent. Any attempted assignment in violation of this section is void to the extent permitted by applicable law.

Severability and Interpretation

If any provision of these Terms is found to be invalid, unlawful, unenforceable, or incapable of being enforced to its full extent, that provision will be interpreted, limited, or, if necessary, severed only to the minimum extent necessary, and the remaining provisions will remain in full force and effect to the fullest extent permitted by applicable law. Headings are included for convenience only and do not affect interpretation. Terms such as "including," "include," or similar expressions are to be interpreted without limitation unless applicable law requires otherwise.

No Waiver and Delay in Enforcement

Our failure or delay in exercising any right, remedy, power, or privilege under these Terms does not waive that right, remedy, power, or privilege. Any waiver must be express and in writing to be effective, unless applicable law requires otherwise. A single or partial exercise of any right or remedy does not prevent any further exercise of that or any other right or remedy.

Entire Agreement

These Terms, together with any terms expressly presented at the time of purchase, any applicable plan or offering-specific conditions, and any policies or rules incorporated by reference, constitute the entire agreement between you and us regarding the Service to the extent permitted by applicable law and supersede prior or contemporaneous understandings relating to the same subject matter.

Nothing in this section excludes any statement, right, or remedy that cannot be excluded under applicable law.